The Alchemized Spirit

From Gritty Films to Six-Figure Success: Unraveling Money Mindsets & Mastering Authentic Storytelling w/Sarah Mac | Ep. 15

• Ashleigh V

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Sarah Mac is a Writer & Creative Business Mentor who works with coaches, healers and artist-entrepreneurs who are ready for 6-figure years, more freedom and fun in life and business. She supports creatives to sell high ticket coaching offers and digital courses and attract dream clients on repeat by sharing their authentic story online. Originally from the UK, Sarah now lives in Los Angeles. She's also a singer-songwriter, rapper, and host of the Creative Magic Club podcast.

Some of the highlights of this incredible episode with her include: 

  • Sarah's journey from film industry to online business and went from chronic faigue on gritty film sets to copywriting & content creation in Bali - before making 6 figure in her 1st frikking year of online business!
  • Discussion on money management and the emotional undercurrents and complexities of managing money as well as how creatives should DEMAND fair compensation. 
  • Power of personal storytelling and using your unique narrative to shape your online presence. 

And so much more juicy bits, nuances and details!!

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Watch her on Youtube Here>>

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Speaker 1:

Hello, beautiful souls, welcome back to the latest episode. Okay, I'm not gonna sing. Welcome back to the latest episode of the Elk and my Spirit podcast. I have an awesome guest on the show today. Her name is Sarah Mack and she is a writer and creative business mentor who works with coaches, healers and artist entrepreneurs who are ready for six figure years, who are ready for more freedom and fun in life and business. She supports creatives to sell high ticket coaching offers and digital courses and attract dream clients on repeat yell on repeat by sharing their authentic story online. She's originally from the UK, which now lives in LA, and she's also a singer-songwriter, a rapper and host of the Creative Magic Club podcast.

Speaker 1:

I'm so excited for you guys to listen to the show today. We're gonna talk Money Mindset, we're gonna talk about sharing your authentic story online, and then we're gonna get into some astrology toward the end. She's really into astrology as well, and then some juicy bits at the end as well. So I really can't wait for you to listen to our conversation and, whether you're a coach or not a coach, you're gonna get so much out of this podcast episode in terms of really just putting yourself out there, going after your dreams and how to you know excuse me, how to? I'm a little bit sick, I'm sorry guys how to yeah, rewire like Money, mindset and Abundance in that way and yeah, I just had so much fun talking to her and yeah, without further ado, sarah Mack, y'all.

Speaker 2:

Hi Sarah, welcome, I'm so happy to have you here, hi Ashley.

Speaker 3:

I'm so excited to be here.

Speaker 2:

Yeah, thank you for agreeing to so. Sarah and I met on the beach in Ale, which is where so many magical things happen. That was a fun day, yeah.

Speaker 3:

I can't wait for you to come back. Yeah For more beach spots. No, it needs to happen.

Speaker 2:

It needs to happen, okay. So tell us how you feel about this. Tell us how I feel, like I wanna skip already to you making six figures in the first year of your online business, but tell me the story of how you got here and to what you do.

Speaker 3:

Yeah, so my background. So I grew up it really into theater and dancing. Then I got really into film during my undergrad. So I worked in on film crews for about eight years. That's what I did after university and then I was working on crews. I was landing good jobs, but I worked on Shameless in Manchester.

Speaker 3:

But the thing about film and TV it's way less glamorous than everybody thinks it is and I was just in this cold warehouse in Manchester for 12 hours a day and I was like I don't know, this is really it, and even though it was a lot of fun. So I decided that I wanted to just travel and not be so focused on my career and I got a work visa so I'd studied abroad in Canada and just completely fell in love with it. I loved the film festival scene there. I just found it way less pretentious than the UK and way less elitist and kind of gatekeeper-y. And I just love how there were so many film festivals. Film was such a big industry in Canada like everyone was really into it, really passionate about it, and there were so many great film festivals that you could actually get tickets to, which is like a real struggle when you're in London and so I got a visa and I got one way ticket out to Vancouver and it was so easy to get into the film industry there because literally it's like one of the biggest industries and every other person you meet works in film. So I got loads of great jobs and it was just loving living in Canada. I applied for another visa year-long work visa and then I just really wanted to stay there because I loved my life so much and I loved just being surrounded by nature and I had made loads of amazing friends, and so I applied to do my masters in film studies, purely as a way to stay, because that was pretty much my only option to extend my visa and I got full funding to study at Concordia in Montreal. So I moved to Montreal and just like absolutely fell in love with Montreal. It's still, I think, my favourite city deal, though I am like really loving LA.

Speaker 3:

Now the weather's obviously a lot better, but then so I was doing my masters in the winter, I was flying out to Vancouver and hustling on film crews for the summer, and so I had this big burnout, like awakening, healing crisis, during my Saturn's return, just after I'd met my partner, who we fell in love and I think that was the first time I really felt safe to just process a lot of stuff from my past that I would obviously dissociated from, and I got really sick. So I knew that I had chronic fatigue which ended up lasting for about five years. It was basically severe depression and I just didn't know what was going on. I just couldn't do anything. So I knew I needed to not work in film, because it was like 18-hour days, like a lot of physical work, a lot of driving, and I knew like during my masters, I knew I wanted to just do something more creatively fulfilling, like I was working in production, I was doing art department, I was doing, you know, working behind the scenes, I was driving people, I was driving trucks, I was lifting furniture, I was doing logistics, and it just wasn't creatively fulfilling enough for me. And I looked at the heads of the departments and I was like I don't want any of their jobs.

Speaker 3:

And so I knew I wanted to have an online business because I love travelling, and by that point my friends and family were scattered all over the world. So I was like wouldn't it be cool if I could just be wherever I wanted to be and bring my work with me. But I thought, you know, I had no business training. I thought I was gonna have to go back to school like reskill, and it was gonna be a whole thing.

Speaker 3:

But then my friend invited me out to help her on her business in Bali, just doing social media, social media editing.

Speaker 3:

And when I was there, you know we were living together and I was just kind of chiming in and helping her with her website copy and she was like, oh, you're really good at writing.

Speaker 3:

And she put me in touch with a friend of hers who was a writer, and so we went out for lunch and I was like, do you think I could do this? And she just told me how she had, you know, started working as a freelance writer through Fiverrcom, which is just like a freelance website, and so that's what I did and I started out as an editor. So I was just editing you know, independent writers and then I was looking at all the other gigs on there and that's how I kind of discovered copywriting and that was, you know, very popular and I started taking on some of those jobs and I just priced myself really low and said yes to every single thing that anyone asked me if I could do, and then I would go and figure out how to do it, and I, you know, took some courses in digital marketing and copywriting and just started getting loads of really great reviews.

Speaker 3:

I worked with, like, I think, more than a thousand different types of online entrepreneurs as a copywriter, and that just showed me that you can literally make a business out of anything that you're passionate about, as long as you know how to sell it. And that's when I attracted a lot of coaches and that's what introduced me to the coaching industry. And you know, people would send me these websites of people they aspired to be and that they really looked up to, and so I discovered all these incredible people and I was like who are these amazing women? Like these businesses are so badass and they're like changing the world, making so much money. So obviously I ended up in a coaching program and I launched my.

Speaker 3:

So I really started working on my money mindset, because that was a big issue for me and you know, like how much do I charge? And I was just massively undercharging and I had so much avoidance around money. I had really bad money organization and so I really had to look at that and you know, so I it was working on money mindset and then, obviously, studying business, and I ended up launching my own copywriting agency and then, within a year, I was like you know, money mindset was changing my life. I'd already doubled my income, so I replaced my income from film the first year and then I doubled my income the next year and I was like, oh, I can't just be doing copy, I have to be teaching money mindset alongside this, because I could see how I could write strategically the most perfect copy for my clients. But if they had money mindset stuff going on, they wouldn't follow through and turn that into sales. Like you have to follow through the entire sales process, you have to have confidence, you have to be willing to receive, you have to not be resistant to, you know getting to that next level in your business, in freedom and income and impact.

Speaker 3:

And so within less than a year I launched my coaching business and the next year I got to six figures and then I let go of my copywriting and just focused purely on like group and one-on-one coaching programs and then I was making six figures just from that alone.

Speaker 3:

So it just unfolded very naturally and I really credit it to the intense work that I was doing on my money mindset and just being so focused and really checking my mindset.

Speaker 3:

Like I had to do a lot of work around that and obviously having the skill of copywriting just meant that everything I launched worked because I knew how to sell it, and those were pretty much the two main skills that I built my entire business on was, you know, copywriting and selling through content, and then the money mindset side of things and you know, looking at pricing and you know that obviously shifted my packaging and my branding and my storytelling and doing my own marketing. So so, yeah, that was in 2017, I started my coaching business. So I've been doing it forever and I love it and, yeah, my business is like kind of evolving at the moment. I'm bringing in more astrology and helping clients really get clear on their story and also I use astrology for helping I write money prescriptions for people. I can see, like where their kind of like challenges are in their relationship with money. So I'm having a lot of fun bringing that tool in to support my clients as well at the moment.

Speaker 2:

Amazing, amazing. I loved listening to that story. I was taking notes because I was like a million questions were popping up in my head, so so, so cool. What a journey. And I love that we've connected because we actually only I was on your podcast and I was like, oh, you were also an actress and did the theater thing and you were on sales, and so we have that in common, that crazy world and yeah, just so many beautiful, beautiful synchronicities. So I have a question what was your biggest money block and how did you overcome it?

Speaker 3:

I mean, I think my biggest money block was just being in total avoidance of looking at money.

Speaker 3:

Like you know, I'd rung up a lot of debt and I actually wrote my book last year which really goes into this because I didn't realize, like in my healing crisis well, I didn't realize it wasn't until 2020, but I had memory surface of childhood sexual trauma and I didn't realize that that's what I was healing, but I was noticing that it was just this like overwhelming emotion of powerlessness that tend to come up for me, which was obviously connected to money, because it's so connected to survival, and this is something that I talk about and I've seen it trends in a lot of women, because, you know, it's just a sad fact that so many women have experienced sexual trauma. Or you know, like, we just feel fear for our safety and that's just a normal part of being a woman, and so, just, you know a lot. I think one thing that women struggle with and that I really struggled with is that when you are in a situation that triggers feelings of powerlessness which, like money does, if you don't have skill around it and nobody taught you what to do, or you know, like myself, I had just been so avoidant, I didn't have any like money management skills or habits, and, you know, when I went to university, I was like, given all these credit cards and I just had all this debt that I hadn't really been managing. You know, obviously I had done my master's. So for the three years that I was doing that, I was in the mindset of like I'll pay off my debt in the future, you know.

Speaker 3:

And then, as soon as I graduated, it was like that day that I had been putting off everything up until that point where it's like now it's time for you to start paying off those debts. And I had to look at it. But because it was so disorganized, you know, by that point, you know, I'd already emigrated to a different country. I'd lived in so many different countries while growing my business, I traveled to more than 18 different countries, so I'd been spending money in all these different currencies. Like I was just so disorganized and it was really overwhelming, like when I had to sit down and do my numbers for tax season. Like I went, I think, about three years without doing my taxes, which is also really normal for a lot of women that I speak to and we have so much shame around it when really all I needed to do was like just just work on it.

Speaker 3:

You know, like to have knowing that to have a good relationship with money, I had to clean up the mess, and the only way I was going to clean up the mess is just by sitting down and doing the work and looking at the numbers and obviously getting help and a lot of education and skill building. And just, you know, setting up spreadsheets, which is just used to send my ADD brain into a spiral, or like I'd get hyper focused and then just like get sucked into it and then not get anything else on my to-do list done that day. So, you know, organization really was like the biggest thing that had been holding me back, but also just asking for more money. You know, I think it's. It's, though, there's so many skills when it comes to money that we often don't talk about. You know there's like making it. Then there's organizing it, tracking it, keeping it, growing it, investing it, and you know I've obviously got good at making it, and that was the main skill that I was focused on.

Speaker 3:

And actually, you know all the programming that I had to look at, especially being a creator from like everyone, from all of the teachers at my school to my parents, just constantly sending me the message don't do anything creative because you're not going to make any money.

Speaker 3:

You know, when I applied to study drama, they were all like you should at least do English, and my mom discouraged me from going to university because they didn't have any money to send me as the eldest of four.

Speaker 3:

And so I really just, you know, had all this conditioning that, like I'm on my own and my creativity isn't valuable. So it took a lot of work for me to be like oh no, like I'm a writer and I can actually earn really good money doing this, and but in order for that to happen, I have to ask for the money that I want and really go against a lot of my just nervous system programming that it's not safe to ask for what we want, it's not safe to ask for lots of money, and had to move through the discomfort of just putting my prices up over and over and over again and discovering that every time I put my prices up, I had clients who said yes, and you know, just proving to myself that really it was my own limitation and not believing and being willing to change that behavior despite it. You know my nervous system not really feeling safe to do that.

Speaker 2:

Amazing. Yeah, she says so much in there and I really relate to the being vague about your finances thing. I feel like a lot of and the ADHD I was talking to a client today. Actually, I have this app. So funny, I knew that was a problem for me as well. And I have this app. It's called Spending Tracker. I highly recommend it and because I knew I wasn't this was an issue for me like years ago that I identified it, I downloaded this app and I write down everything that I spend in this app. So I'm in such a good habit of like parking like $2 for parking. You know everything goes into the app.

Speaker 2:

But then what happened was like I've been religious about it since, I would say, july last year. It's been like almost a year and a half but then I wouldn't, even though the app totals your categories as you go, I would not go back and look at the month or I like I wouldn't go and look at the totals. And it's just so interesting how the avoidance but also just allowing, like one of the things that you said is like you just have to sit down and like just fucking do it. Like just dig up the courage and start to get that into your nervous system of like this is what we do when we look at our money. And a couple of months ago I was like, okay, I was so proud of myself because I've now looked at my spending the whole year.

Speaker 2:

First of all, I'm so proud of it. First of all, it's never as bad as I think it is, which is like a good and bad thing, but I always think it's. I'm always so hard on myself and I always think it's worse than what it is. And then so I was able to have a look at like what my spending habits were. And since this like this was three or four months ago, now I'm looking at it every week and I'm really like, oh, how much have I spent on coffee? How much have I spent on eating? Okay, I need to dial back for the rest of the month, or I'm doing really good and it's liberating, yeah, and it's such an ongoing thing and it's like you can doing so well at something.

Speaker 3:

And then suddenly you know it's like oh, patterns, and we literally inherit this. You know, like my grandparents were in the war, so I literally have dream nightmares about running out of food because my grandma experienced that. And so you know, just recognizing and then, obviously, like your family money story, no matter where you're from, like what you know you're like social, economic background is, and everyone's story is so different and we just inherit all of these not only thought patterns but emotional patterns that very often, because money is so directly connected to our like actual survival and our security on a day to day basis, it triggers a lot of these. And so I I noticed this in myself all the time.

Speaker 3:

Suddenly I'll just go into money anxiety and I'll be in it for like a few days, and thankfully this doesn't happen as much anymore. But, um, and then once I like sit down and like refocus on the stories that you know I'm choosing to cultivate, the new patterns that I'm choosing to cultivate, and I'll like this has happened to me so many times where I'll go, and you know, suddenly I'll see a message from a client that wanted to sign up with me last week that I literally like didn't see because I was so wrapped up in the noise of money anxiety. So it really is just retraining our focus, like you say, like we're telling ourselves all these stories in our head that feel really scary, but when you actually sit down and focus on a day to day basis, you're like, oh, like I'm fine.

Speaker 3:

You know, I was like telling myself a story that that maybe was true, you know, like years ago. But actually, when you chip away at it and you do the work and then you keep coming back to it, you're like, oh no, like I'm, I didn't need to be giving myself such a hard time about it. So, yeah, it comes, it comes in waves and it's a constant thing and I think that's like our generation, that's the work of our generation. You know like there is so much more opportunity available to us and this is the work that's required in order to access more wealth and more freedom than probably anybody in our family has ever experienced. So it's literally like an internal, like ancestral thought and emotional pattern rewiring process that really allows us to unlock the experiences that we want to have, that we haven't maybe had role models for in our own life.

Speaker 2:

Yeah, totally, totally. So well said. So, mai, I wonder what's your take on guilt around money? And I don't mean so. My biggest problem is not like just feeling guilty for having money. So my dad quantum leaped and he, like his parents, were like dirt poor. Like his mom didn't have school shoes to go to school. She would walk like five miles to school on a farm in the middle of South Africa and not have school shoes and sometimes a cent to school with his teaspoon of mustard in her mouth. And her great, her grandmother, died in a concentration camp. The British were actually the first to do concentration camps in the Anglo Boer war.

Speaker 3:

Obviously we're the drum setters in punishing everybody around the world, Sorry it's not an accusation, but that that happened and my people. I apologize.

Speaker 2:

And yeah, so they were the first to do that during the Anglo Boer war, and my great great grandmother died in that concentration camp and left her six year old daughter there.

Speaker 2:

So that lives through my and like during that time people's farms were burned down and anyway, so I did like. Point is, I carry immense guilt and like around and then also coupled that with living in South Africa and seeing so much poverty and we are the most unequal society in the world. We have the highest junior coefficient in the world, so the gap between the rich and the poor, the have and the have nots, it's like really hard to actually live here sometimes, especially with people like who are working in your houses and seeing your things and then they go back to something else, like it's part of why I struggled to live here so much, actually, and when I go to America, like anyway, I've been working on it my plan is to make shit tons of money so I can give it all to South Africa and back to the people here. But yeah, do you have anything to say about? Yeah, that and that guilt stuff?

Speaker 3:

that you're doing, yeah, okay, so. So, first of all, you know I would say that guilt is like that's an inherent you know, like that's like an ancestral lineage thing for you, right? So, and I'll talk about me and my experience, but because I, you know, I know guilt it's an emotional pattern, I won't say that I mean I probably should, you know, considering I'm from England have way more guilt. But just knowing, you know, especially when you've had things impacting your, your like very close relatives, like there's you probably inherited that you know, like maybe your. So your grandmother's daughter who survived, what relation is she to you? Your aunt?

Speaker 2:

Through all great grandmothers. So like great, great grandmother, great grandmother through my grandmother, through my dad, who yeah?

Speaker 3:

so like maybe you're the daughter who survived her mother, maybe she was the one that got survivor guilt right, and then that was like passed down through your genetic lineage and that's just a you know, like it's. You know like epigenetics right, like the inherit emotional patterns because they helped up predecessors to survive. So I'd like genetic code is like oh, this was a useful emotional pattern because it helped us to survive. So, so what? Noticing that that is just like a recurrent emotional experience for you, you get to decide like how useful is this? You know? And obviously, if it's something that you don't have that much control over, like you get to decide how you respond to that. And if your response to that is like I'm going to go and make a fuck ton of money and then donate it and that's that whenever that feeling comes up, that's how I'm going to channel that like that's amazing, you know. Plus, there's also so many ways that you can work to rewrite and like create new neural pathways around your emotional responses. Like I love EFT, tapping, I think, past life regressions, hypnotherapy, energy work, like and even just, you know, doing the embodiment work and like retraining and just choosing how do I want to feel, so that maybe you'll never get rid of those emotional responses, but your ability to respond to them and to really ground down to you and embody the emotions that help you to live your best life and to do your work at the highest level and to you know, honor your ancestors and use all of the privileges that you have and you know, and do it joyfully, because ultimately, you can decide what way you want to do it. There's a million ways to do it. You can be suffering the way to your goals or you can do it joyfully, and that's something that you get to decide.

Speaker 3:

But, yeah, I think about this a lot for myself and I talk about this with friends, and especially when there's like big crises going on in the world, it kind of just like it's like the pressure of privilege. I, you know, I feel it strongly and usually when in those moments and I question myself and I look at, you know, my goals and like the money that I have and what I'm doing with it and the choices that I'm making, usually it comes back to the same thing over and over again, which is just asking myself like what is the most personal power I have in this moment to make an impact and that always tends to come back to you impacting my clients. You know, like the like, I've decided, I've done all the work in my business to get clear on like, what skills do I have, what power do I have to make an impact on others? And you know, when I talk about this with my clients, it's like what's your most profitable offer, like what's your highest value offer.

Speaker 3:

And the highest value offer is always like how can you make the biggest impact on others? Right, like and actually look like what skills do I have, what capabilities do I have in my business with my current level of resources, my current level of audience? You know, impact and reach, and that, to me, is just always the same thing. It's like oh well, my most valuable skill for other to share with other people is like making, helping other people to make money through messaging and through supporting them with their money, because that's what I know, so like intimately, and that's what I know. You know and I've done this work over and over again will make the biggest impact in other people's lives and create a ripple effect. And you know, yes, I believe in donating. But you know, when you look at like big, global things.

Speaker 3:

It kind of reminds you how much power you don't have you know, and like yeah, I want to like cure hunger, I want to like stop the war, and it's like okay, so I'm going to do today what I have the power to do today, which is use my voice, use my platform, make money, donate money where I can, but like put, use my skills and resources to uplift my community and to teach and to create change in a way that I know is going to have ripple effects and global impact.

Speaker 2:

Totally.

Speaker 2:

I love that you said that and I feel the exact same way because there's always crises going on, like people never see what's happening in Africa, and because I'm in South Africa, it's like there's been like four coups over the last two years.

Speaker 2:

You know, thousands of Sudanese women were like fucking kidnapped and take and it's like so there's always something going on and you're right that we don't have a lot of power in that you can and like if you're American, you can sometimes call your senator, which I think is very cool. We don't have that in South Africa. But beyond that, I always say to people like you have these communities right in front of you that you could be helping, and like don't get distracted by what's happening on the other side of the world, because it depletes your energy. If you really care, channel that energy, use that anger. That's great. Be an activist for the community on your doorstep and like that can be your business community and it can be like the soup kitchen on the corner, that you're way more impactful there than, yeah, getting like outraged and fighting with trolls on Instagram in the comment section.

Speaker 3:

Right and I think it kind of brings into question your legacy, you know, because it's like it might feel like a small action today that I did, like I helped one person. You know, if I went out and helped one person get a client, now they know how to get a client. Maybe over the course of their lifetime they're going to get tons of clients and make millions of dollars and, like, start a charity and, like all of their clients are going to be making money and if I know I'm empowering my community, like what are the ripple effects of that throughout my lifetime? What are the ripple effects of that beyond my lifetime? And just being really clear on, like, what is my legacy? Like, who are the people that I want to uplift with the power and the resources that I have each day?

Speaker 3:

And I think you know, I think if everybody thought like that, if everybody took responsibility for their own personal power and what they have available to them today and used it like, our world will be very different in a few generations.

Speaker 2:

Totally, totally. I love that. And it comes down to like where am I most effective in and will have the most impact? That's it, yeah, where am I going to have the most impact? So I love that. You said that. So part of your big message for the world is when you share your story, you make more money. I want to know why.

Speaker 3:

Yeah, so, okay, if you consider because I know you work with all types of people you know, like even actors, like anyone who wants to make more money through booking jobs with collaborators that they're excited to work with, to make to do projects that you know are meaningful for them and like in alignment with your values, I feel like pretty much, you know, social media is like the new resume, right, like anyone who wants to create more opportunities for themselves. Social media is just a really accessible way to connect and to network and to build community and build audience and create opportunities for yourself, right, like that's. It's just, there's just the new networking. So when you consider that, and if you know that is a part of your strategy, then when you go online, there's like schoolians of people and there's a lot of trends, right, and there's a lot of, particularly when it comes to marketing tent. Generally, the way we learn things are like, oh, like this is what worked for somebody. So now I'm going to try that and make it work for me and you'll see a lot of people kind of sounding the same, right, and then this is very natural as humans, right, like you see somebody doing something that you're so excited by and inspired by, and you want to do it. And so you think, in order to succeed, or I have to emulate them.

Speaker 3:

Or you look at the people at the top of your industry who have your dream life, career, money, opportunities, lifestyle, whatever and you're like I want to be like that. And so our brains are like, well, if I can just be more like them, which is true to a certain extent, right, it's like you ask okay, well, what did you do? How did you get to where you are? And then we start like doing that, and which is obviously it's true. You know, like that's why we all hire mentors, as we asked them like teach me, teach me the ways, like teach me social media marketing, teach me branding, teach me audience building, teach me how to make more money, and like build connections. But then it just turns into, you know that experience on the internet where you just feel like you're seeing the same thing over and over and over and over again, or there's all these copycats and those trends. So you know, and I think that's where people fail and that's where people find it difficult.

Speaker 3:

But every single person is different and the only thing that's truly, truly unique to you is your story like your truth, like what you've been through is your truth? Like what has happened has happened, what you've created. You've created what you care about. You care about what your values are, have generally your values, and so when we tap into that which, the quickest way to give people like clear, a clear picture of who you are is just to tell parts of your story and, obviously, to figure out which parts of your story you know most illustrate what it is that you know your collaborators or clients would want to hear from you, to really understand what they need to know about you, to know that you're worth collaborating with. So like that's really what great gives people leverage, because even though many of us are the same, even though many of us had like a similar, similar stories and different iterations, it's the details that make it interesting.

Speaker 3:

Like humans are interesting, like we literally just storytelling is something that we do every single day. We love stories. That's the way that we connect, that's the way that you know anytime you come home at the end of the day and you're with your family and you're like how's your day? Like you tell them a story right, like that's how we relate to each other. So the more we can bring forward the specifics of our life. That just gives so much information to people about who we are, how we live, what we value, what we want, what we're good at, what we've been through, the wisdom that we, you know, have gained from our life, and no one can ever take that away from us. So that truly is our value, and that's the reason why somebody picks you over the like 100,000 other people out there who could do the job that they're hiring you for, because and that's also how you create aligned collaborations and aligned and aligned collaboration is like when it feels so good and natural to be working with someone and when you're so excited to be working with that person because you share their values.

Speaker 3:

You know, and we've all I'm sure we've all had that experience in our careers, where we've got a job which is like on paper it's great, right, maybe the money's good, maybe it was like on our dream to do list, like I wanted to get this type of a job. And then we get there and it just like doesn't feel good, or you don't vibe with the people that are there, or you're like, oh, like parts of that just like really did not align with my values. Maybe it was like, oh, I ended up working way harder. This is, you know, for me. I thought working in film was like a dream come true. And then I get there and I'm like you're telling me I have to stand outside in the rain for 18 hours, like this is not glamorous, this is not feel good, you know. And then there's the parts of it where you're like okay, cool. Now I've realized that there's aspects of my values that aren't being met in this opportunity and I get to like shift that until it feels good.

Speaker 3:

And you know, then I started working for some smaller film companies where I'm like in a cozy little office and we only go out on set like occasionally.

Speaker 3:

So, you know, honoring what it is that you truly, that truly likes you up, that you truly value, and then sharing that and talking about that is going to light you up to people who are like oh yeah, like this person is the perfect fit to work with me or for me to hire, because I can see that she's into the things that we value and that it will be an aligned collaboration.

Speaker 3:

So it's what makes you stand out, it's what makes it really easy to connect with people that it's going to feel good to collaborate with, and you know it's leadership like it's scary to share the details of, because we always think we're not good enough. We're always striving to be that person that we look up to and working to the next thing, and so a lot of people don't do it and a lot of people hide, and there's very good reasons why people are afraid of being visible because, yeah, you're opening yourself up to rejection and to criticism and to like literal, like harassing and potential death threats. If you're a woman and you have, you know, like a radical perspective, like these things are real, so you have to be willing to take those risks, you know, to create those the opportunities that will just change your life and make you so happy.

Speaker 2:

Totally, totally. I love it so much in there and it's so interesting because you know sapiens, the book written by you. I mean, all we are is just like one big fat story. This entire existence is just stories, and like money is a story. And so I was just thinking now I'd love to like make links and patterns and like, okay, well, if money is like the biggest story that's ever been told, that holds so much power, then it would make sense that your story would actually result in money and like your story is the secret to magnetizing more money. Because it's just yeah.

Speaker 3:

Right. It makes you the obvious choice, instead of being like you're just another face in a sea of people who all are looking, appearing the same. You know, and it's those small details like you know and I see this in my marketing all the time like I have two cats and they're always in up in my social media, so inevitably they end up on my social media and my stories. I'm like recording something my cats like rubbing themselves all over me, so I attract people that like cats you know it's like some stuff like that that has like

Speaker 3:

nothing to do with the value that I offer, but they're like oh, she likes cats and that actually gives me a lot of information about her, shows that she loves animals. It shows that she's like probably a homebody cat lady and that's kind of what I'm like, so like she's going to get me and resonate with me and I'm going to choose to buy from her over like the dog lady. Do you know what I mean? So it's like all those small details, or even like what you studied or what you care about, even how you dress, that gives people so much information about you that sometimes very unconsciously, creates connection and builds trust, which you know makes it easier for people to want to buy from you or to hire you.

Speaker 2:

I love that. Yeah, absolutely. I wanted to ask you because part of your, what you help people with, is using their story to track high ticket clients. Right, I was wondering. I literally thought about this the other day. I wanted to Google it. So it's so great that you're right here, but what is a high ticket client?

Speaker 3:

So high ticket just means you're selling something that is at the higher price range. So obviously this is. It varies from industry to industry, from person to person, but the way I qualify high ticket is like you're creating, I help people to sell either one on one coaching or live group coaching programs or digital courses and information products, like you know, anything from a workshop to a PDF to like a pre-recorded course. And you know, I would say for like a course, anything from like 500 to 1000 and upwards, and then for one on one coaching or group coaching, again, it could be anything from 1000 up to 10,000, 20,000. And if you are familiar with the coaching industry, you know that people are selling things in like the hundreds of thousands.

Speaker 3:

So yeah, I think it's. I think it's an important distinction, particularly for, like, the clients that I work with, because a lot of people are kind of like me. When I started out, you know like I was pricing my writing gigs because it was Fiverrcom, so I put up $5 writing gigs and I'd be like all right, 20 words for $5. And you know like was pricing it in that way and I think it's not bad to price low when you're beginning at something to build your portfolio and to just create opportunities for yourself.

Speaker 3:

But a lot of people, especially healers, especially creatives, especially women, who you know we've been brainwashed that what we do is not valuable or valued in the economy and there's a lot of money mindset around that, particularly in, like, the helping and the carrying roles, like women have a tendency to undercharge. And so it is edgy and it does bring up nervous system stuff when you start adding a few zeros on the end of what you're selling. And you know, like, if you want to be earning a decent living from your wisdom and from what you're innately good at, and especially if you're a business like, you need to charge lots of money. Like you have to pay for a bookkeeper, you're including covering your time for marketing, you're including your rent and like you know your lifestyle that allows you to do this work. And yeah, like I was new to business, you know I had no business training and it felt really edgy for me to be charging hundreds of dollars for stuff that didn't take me that much time.

Speaker 3:

So there's a real like mindset, paradigm shift and yeah, and you have to, you have to get good at owning the value that you've put into the world and making your business financially viable, which, if you have a small audience and you're kind of newer, you're not going to have hundreds of thousands of people buying from you, especially in the early stages of business. So if you want to be financially viable from the beginning, which is ultimately going to support you to grow and to continue to put money and work into building an audience because it does take work where you know then if you can reach more people, it is easier for you to hit your income goals by selling lower price things. But it just you know it makes a lot of sense to be selling higher price things in the early stages so that you're financially supported, but so many women and creatives have resistance around that. So that's really my focus and helping people.

Speaker 2:

Yeah, yeah, it's such a creative problem. And what do you see like what's the biggest money block that people come to you with clients?

Speaker 3:

Well, first off, I'm just like I don't believe in the term money block, because I think it's one of those things where it's like, what you focus on, you create, so don't focus on the blocks. Do you know what I mean? It's like, just well, number one is just focusing on it Like the biggest. You know. So-called money block or the thing that holds people back is a lack of focus on money. So just knowing, like, what are your money goals and what's your plan to hit that?

Speaker 3:

money goal, you know, and not that you know it's all about having the perfect plan and the plan always goes to plan, because it usually doesn't but at least having a number which isn't just arbitrary. But you've actually sat down and been like, well, what are my desires? You know, what is the lifestyle that I kind of at least the one that I require to be, you know keep a rupee over my head to be comfortable enough to be able to put my time and love and devotion into my business and my work with my clients. Like, how much money do I need to be making, how much money do I desire to be making Because that's the reason why we go into business in the first place right, and actually knowing what that number is like, knowing how much things cost, and having a specific amount of money that you want because it's connected to your desire, it's not just because it's a random pie in the sky number. And then having a strategy like what products am I going to sell and what am I going to get really good at and how am I going to find clients for them? And what's my sales process? And you know, what do people need to know about me and this product or offer in order to buy it and then you can work backwards.

Speaker 3:

So, but you have to have an income goal, otherwise you're just arbitrarily pricing things. And you know, especially if you're a coach, like there's only so many hours you have on your schedule, or like, especially if you're a healer, there's only so much energetic bandwidth you have to be able to support clients. So, knowing what your cap is, you know that that's not going to lead you to burn out. Knowing how many people you can see, that feels good and sustainable. And then you know pricing in a way that it just wouldn't make sense for you to charge any less. So, yeah, getting clear on your pricing strategy and it's it's personal but knowing what your prices are, standing behind them, and knowing what your money's goal is and having a strategy to create that.

Speaker 2:

Yeah, yeah, totally. I have a client who she basically she's just one of her stories was always like I've done so much money mindset work and it's not working. And she came to me she's like I've done all the courses and I've done everything, and what I actually had her do was I was like OK, fucking, just take the pedal off the money mindset work, stop obsessing about money, and I want you to focus on worthy, like feeling worthy in your role as a human being. You know she was a mother. She did a lot at home. I was like you need to forget about the money and focus on just filling your cup with worthy, worthiness and self love, because it looks like that's the issue and it's actually not money, if you've done supposedly all the money mindset work. And when she made that shift by like obviously she started attracting more money and more clients and she's had a massive shift from that. Yeah, do you have anything to add to that?

Speaker 3:

Yeah, so. So first of all, if you're even saying that you haven't done the money, Do you know what I mean? The money, mindset work is like I refuse to pay any attention to any story other than, yeah, unlimited abundance is available to me now and in every moment.

Speaker 3:

Nice like that story right, like anytime the story of it's not working is coming up, cool, write that down and be like I notice that this story is coming up. And the new story that I'm choosing is that everything is working. Everything is working. And I think this is like money mindset 101 is, whenever that skeptical mind comes in and being like it's not working, just flip it on its head and choose and decide that everything is working, because when you're in that mindset, you're only going to continue to have more inspired ideas, you're going to only continue to have motivation to keep taking action until your goal, you know, until we figure it out, until we figure out how to create what it is that you want, and yeah, but I think what you you mentioned is really important and always needs to be accompanying the actual like mindset and the storytelling is the emotional side of it and you know that's a big part of it is like, when we refocus on the new stories, often there's some emotional clearing that needs to happen, but that will naturally happen and that will naturally shift when we focus on actually how we're feeling in our bodies and yeah, and really cultivating how we want to feel and choosing to feel in our bodies, instead of being in like the anxiety or the restriction or the resistance, to choose to relax and to choose to focus on what feels good in our bodies and that really cultivates our receptivity. And you know, I always say to my clients, like, if you feel like the universe isn't giving enough to you, like give more to yourself. Like the universe responds, like we're the leaders. So the more you can love up on yourself, the more you can give to yourself in time and space and rest and, like you know, doing things that make you feel good in your body, which, if letting go of the obsessive money, mindset journaling, helps you to get there, then like do that? Do you know what I mean? And that's definitely yeah, there's no, there's no one road, but it all gets to work when we allow ourselves to have that mindset and yeah, and ultimately, like we want to feel good on the way there.

Speaker 3:

You know, yes, there will be discomfort and yes, there's a lot of like emotional purging and I think, like EFT tapping even like journaling it out, like allowing ourselves to move through the discomfort in our bodies, is like a really important part of this conversation, or getting therapy support. You know, I had to do a lot of trauma healing work. That came up as a result of my looking at my money that, you know, was just connecting me back to those survival patterns. So, yeah, it can be. It can be complex and a long and uncomfortable road, but I think it's so important to the whole idea of money. Mindset is just to focus on how can I make this work. You know, how can I choose that this is going to work for me? How can I be open to seeing the way that this can work for me?

Speaker 2:

Totally, totally. I love that. And it's like there's so much I I recently made a worthy of wealth meditation to you know and put my own like issues of guilt and like all the worthiness, like am I deserving of this money? Type of thoughts. And one of the things that I said in there was like there is so much money, there is so much money in the world. It is fucking insane. And, if you like, it's all circulating and you can just go and pluck fucking two handfuls of that money and bring a hundred million dollars into your life and you wouldn't even be touching a speck of what the fuck is circulating out there. Totally, it's crazy.

Speaker 2:

And then we like and it's actually it's also not that hard, because then I look at like I've been around very, very wealthy people in my life and I'm like they're not that special and often they're not doing things that are that special. Like if you think of Walmart, that family is one of the richest families in the world. Walmart is not that special, it's not that smart. I mean it is, but do you know what I mean? Like we always think there's like we have to come up with this insane AI robot rocket that goes to you know, whatever because of Elon Musk, but actually like it can be simple and then you just grow.

Speaker 3:

No, but I think you know, I think there's something to be said with. Simple can sometimes feel a lot harder, especially when you have, like a busy with the ADHD brain that that's dealing with. You know, deeply rooted patterns of perfectionism and self judgment and self rejection Thanks to the patriarchy, like this is all real. So I think it's you know, it's like acknowledge that there's nothing wrong and it can be simple, but it can feel like work for it to be simple.

Speaker 1:

Yeah.

Speaker 3:

And you know, I mean that's really how I built my entire business was just focusing on like how can I help someone today? Like that is it. You know it's like usually the things that block us the most are being so focused on ourself and like, oh, you know, I'm not going to be perfect enough, everyone's going to judge me, I'm going to fail, I'm going to whatever. I feel shitty today. I don't feel like doing this today. You know, it's like all of those thoughts that get in the way If we just constantly reach and have like rituals and habits and support to constantly refocus us on what, how can I serve today? Who can I help today? And like, literally one person at a time, one client at a time, one opportunity at a time. That's going to create so much momentum that can lead to so much fucking money. But you have to start where you're at. And, yeah, keep it simple.

Speaker 3:

And you know that's really how my business unfolded. Like I did no business training, I did no coaching, certifications. I like just took courses on the internet and kept putting one foot in front of the other and just kept focusing on what I wanted and, you know, kept following my inspired ideas and kept taking action and trying and failing and figuring it out and I never could have planned out. You know where I am now, but it makes me so happy and it's right for me because I just allowed myself to keep feeling into that and keep taking action. And, yeah, and I think it's so important to focus on how you feel when you do it, because if you're having fun and if it's exciting to you today, then it's going to continue to feel fun and exciting for you in the future.

Speaker 2:

Totally, Totally, so beautifully said yes. And again, my last question, which is kind of like a wild card question, because I know you, yeah, content is such a pillar of your business and helping people with content and their stories and putting it out there on social media and like coach to coach. I feel like there's this crazy, like everyone's trying to be so edgy right now on social media and my personal I'd love to get your thoughts on it because, like my personal opinion is that people are not always doing it from the most aligned place and like we're watching wounds play out or you know, and I feel like it's this trendy thing that's going on without criticizing I mean, everyone's on their own journey but I'm wondering if you're noticing this and what you have to say about it?

Speaker 3:

Do you mean, and that people are getting more political because of the warrant Israel or like that, they're sharing more of their political stances in general? Like what do you mean?

Speaker 2:

And not even political, just like people are putting statements out there that are like designed to trigger people. So it's like brash and sure it can be political, but it can also be about and to me it's so obvious I'm like, oh, you're obviously doing that to be brash and to trigger people and it doesn't feel very loving to me all the time.

Speaker 3:

Yeah, I mean to be honest with you, I don't pay that much attention to what other people are doing. I feel like this has been like a real key for me since the beginning. I remember when I started my business and I was like I started a new Instagram account and I was like I'm going to show up on social media to serve and create opportunity in my business and like, really I've had quite tight boundaries around social media. Obviously, I have my accounts that I will go and scroll on, usually comedy accounts if I'm, like, you know, feeling lazy and I just want to have a laugh, but but I really try and tune out of what the people are going on. But I do know, I do know what you mean.

Speaker 3:

It's like polarizing content and I have seen I have seen some things like that, like people being like I'm pro life and you know, and I'm like, yeah, it's clear that people get a lot of engagement from this and that works for them and and I think it's also a part of the strategy of like, well, if I own all like fully, me and all of my opinions boldly, then I'm going to turn away the people that don't resonate with that, which is only going to bring in closer the people who you know, do resonate with that and you know, I mean people are people.

Speaker 3:

Social media is just a reflection of people.

Speaker 3:

But I get, yeah, I see what you mean and I think I don't think it's a bad thing Because, especially when someone, anything that causes a debate, I think I mean it definitely can be a bad thing on social media because there are a lot of people who just aren't engaging consciously, they're not having like intelligent, like open minded discussions about things.

Speaker 3:

But I don't know, I feel like the trends that we're seeing kind of globally, with just like everything that came up in during the pandemic with George Floyd and you know, like Black Lives Matter and everything with Israel, palestine, like I feel like when these hot button issues come to the surface and they become, you know, debate with like the anti Semitism and, all of you know, even like anti Muslim attacks, like all of these things that have been kind of there in the past, or like bubbling beneath the surface, like obviously it's not good when it actually impacts people's lives and that's real.

Speaker 3:

And I think that that's something that's gone on in politics. You know, I love watching political dramas. I'm just watching the diplomat at the moment where they like argue every single statement, every single move that every politician makes, because like one comment can like spark a whole new war and like all these people get killed and there are real consequences. I think we're starting to see that in social media, like now, the people have more power, they have more audience and these conversations have very real impact.

Speaker 2:

So it's not like it hasn't been going on before.

Speaker 3:

I think we're just becoming more aware of it and we're becoming more aware of our power and I think we're failing forward in these lessons and hopefully learning that like we need to take more personal accountability and responsibility and and you know, learn, learn to engage with each other in more peaceful ways.

Speaker 3:

But obviously that's not happening a lot of the time. But I think overall, like the way that I see it for myself is like when I'm going through an emotional healing process, like you feel really shitty and like something's bubbling beneath the surface and then you get triggered and then you like have a big cry. Or you know something comes up in a relationship, or you know life mirrors back to you something that wanted to come up for your attention, about a pattern or a toxic pattern, a toxic trait or just something that wanted to shift. That's going to bring you more freedom.

Speaker 3:

I call it emotional zit squeezing you know it's like the emotion comes and it's like so uncomfortable, and then it's really messy, but then it's like it's out and it's clear and it gets to heal and then you're no longer dealing with that anymore. I kind of think that's what's happening for us as a culture and as a global community like these awful things that have been beneath the surface are coming up so that we can deal with them, so that we can make changes, to do better and to evolve past that, and I believe that that can happen. I don't know what it's going to take.

Speaker 2:

Yeah, I think it's happening quicker. I exactly what you're saying is like cancel culture. Like in the beginning we were like Yay and now we're like Yay. I guess that's the best way to be dealing with this, and it is. It's that emotional, like a lot of people can be so critical about the whole thing and I'm like can we all just figure out how we're going to deal with these things that we would never spoke about, like the me to movement. It's like crazy that eight, eight years ago that was maybe even six years ago like we just couldn't have those conversations and now, for the first time, woman are liberated to have those conversations and it's fucking messy and like this is, it is getting squeezed and hopefully I'm very much an idealist and I'm like we're figuring it out, you know, and hopefully, yeah, it's like a threat of fascism and stuff like that, so hopefully it doesn't go.

Speaker 3:

And yeah, yeah, but I, you know, I do believe that, like, more and more people are becoming more educated and awakened. You know, just even the work that we're doing, like this embodiment work of just recognizing, like, okay, cool, if I want peace and liberation in this world, I have to become an embodiment of that first. Like how can I be that in the face of conflict in my personal relationships, how can I have love and compassion? You know, it's like it's always the hardest to do that in our own lives. Or like when racism or you know like these conversations come up in my own community, how am I navigating that and how am I learning to deal with that?

Speaker 3:

Because ultimately, that's where change happens. You know, I don't think people they don't read the troll on the internet and be like you're right, I'm going to change, like that's not the average person. But when the person is in your life and your closest relationships and they're like, hey, this behavior is kind of shitty. Or like this perspective isn't the best, like let's talk about it when you, when it's unavoidable for you to do that uncomfortable work, Like that's where the real change happens.

Speaker 2:

So and that's always the hardest to do it Totally With our immediate relationships.

Speaker 2:

Yeah, um, tick-nut Han. Do you know Tick-Nut Han? Yeah, he was. Like. One of the things he said is like we could send all the weapons today to the moon, like we could send all the bombs, all the guns, every knife, like literally everything, and war and hatred and racism and oppression would still live in our minds at because that's where it is, and after 10 years we would just find new ways to make weapons, we would turn this into a weapon or that, and it really is that thing of like being the piece first, and so I see it.

Speaker 3:

Cozely and instead of you know. It's like when you point the finger, there's four fingers pointing back at you and it's about being like I have the inner misogynist that the culture gave me. Like I have the inner racist that the culture gave me. And like what am I doing to shift that within myself? Like what is the uncomfortable work that you know I can put the extra effort into to be an example of how to do that for others?

Speaker 3:

Like it's so much easier to just be the internet troll who's like dishing it out at everybody else. And you know people are in pain and that's why, like when someone you know it's like hurt people hurt people. So how can we? It all starts with compassion for ourselves and teaching others how to have compassion for ourselves first and for each other, because, yeah, we're just not spewing hate everywhere. Then we have a lot more bandwidth to do good things and not disease.

Speaker 2:

Yeah, totally, totally. I'm so aware of the forces that play in this world and how they just like manipulate our energy and our emotional fields and how depleted you know how depleted we get. So, yeah, I love that you said that. Okay, so how do people get hold of you? What do you have to offer them? I'm stacking questions now. Bad coach, how can they get hold of you? What do you have to offer? And, yeah, those two.

Speaker 3:

So you can find me through my website with Sarah Maccom. You can find my me through my podcast, which is the creative magic club podcast, and that is also my Instagram handle or my socials. You can find through my website, and I have loads of freebies on my website. I have a creative money meditation, which is like all of the mindset shifts that help me to transform my relationship with money. I have some astrology focused freebies that I'm just always adding. There's like so many good things there.

Speaker 3:

I have lots of content, you know, helping you to create content and share your story online. There's loads of content on YouTube. There's loads of my podcast that's been going for three years, so definitely check that out. There's like loads of training and stuff on there. And then right now I'm supporting clients one on one, if you do want, you know, to have my support with your messaging and your content strategy, money mindset and, you know, using your astrology and your human design to craft a brand story and launch plan that feels really amazing and attracts all my clients and to create an easy sales process. And I'm working on a new mastermind that's using astrology and the seasons to create content that is really authentic, that pulls out the unique parts of you and is also topical to the seasons of the year and the different astrological periods, so I'm so excited for that. So definitely stay tuned and join my email list if you're interested about when I launched that.

Speaker 2:

Yay, that all sounds freaking amazing and, like I have, I have a couple of clients that are wanting to start blogs and stuff like that. And you know who you are. If you're listening head over to Sarah's podcast and just soak up all of that head over to her, you need to just consume auto content, because I feel like you're such a you just deliver all that stuff and so beautifully aligned where you can hear she's amazing. So definitely head over there and I wanted I was like I want to download the creative money meditation. That sounds amazing and I'm sorry we didn't get to speak so much about astrology, but that is a huge part of what you do. What's your? Your sun rising and moon.

Speaker 3:

I'm a Leo sun, a Gemini moon and a Virgo rising.

Speaker 2:

Okay, cool Amazing.

Speaker 3:

What are you?

Speaker 2:

Torus Leo torus, so torus sun Leo rising torus moon.

Speaker 3:

I have a torus north node so I'm like shifting into more of a torus vibe. It's been very challenging for me but I'm feeling it right now. I'm not. I love torus. I love torus a lot.

Speaker 2:

Everyone loves a torus. I love the Leo energy as well.

Speaker 1:

Yeah.

Speaker 2:

Yeah, leo is so much fun. A lot of my best friends have been Leo's and my dad, so, yeah, aww, well, thank you. Thank you so much for being here and just for sharing your wisdom and speaking so openly and beautifully with me, and, yeah, it's been a pleasure.

Speaker 3:

This was such a great conversation. Thank you so much. Thank you for having me, of course, of course.